Online personal sex training

Posted by / 08-Aug-2017 18:24

Online personal sex training

A partly empty bottle of Belvedere was on the table in front of them.The ASA considered that the ad linked Belvedere with sexual success and therefore the complaint was upheld (Moet Hennessy UK Ltd, 17 December 2008).However the ASA ruled that a cinema ad for the beer Estrella Damm did not link alcohol with sexual seduction, despite the fact it apparently featured a man and a woman forming a romantic attachment.The ASA considered the length of the ad and the fact that the consumption of alcohol in a social setting was only a comparatively small part of the ad.

iii) does the alcohol seem to play a role in sex, for example, by being linked, implicitly or explicitly, with foreplay or sexual intimacy?The ASA accepted the advertiser’s argument that the poster was part of a campaign which clearly aimed to encourage people to think beyond financial success and to appreciate and value of personal relationships.The ASA’s decision may well have been different if the campaign posters were not shown together to give the message its particular context (Pernod Ricard UK Ltd, 4 July 2012).The ASA has decided that strong sexual images in advertisements for alcoholic drinks can breach the Code even if nothing directly suggests that the drink enhances the drinker’s sexual capabilities (Diageo Great Britain Ltd, 21 January 2004).When judging a poster for a product called ‘Stiffys Shots’, the ASA ruled that the name of the product could imply enhanced sexual performance; that is a tougher stance than in previous years when, for instance, it ruled that the name ‘Shag’ lager did not breach the Code (Stiffys Shots Ltd, 21 January 2004, and Spirit, Hop & Grape Company Ltd, 17 October 2001).

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In 2009, the ASA upheld complaints about an ad that showed a man being served a cocktail by a woman who appeared, from her pose, to be attracted to him.

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